Enhancing the merch retail experience is low-hanging fruit for artists looking to increase cash flow and deepen fan engagement. (IMG: Musique Mode)

With very little design and production innovation and an unwillingness to see fans as more multi-faceted, the price and value proposition of merch is out of alignment. (IMG, Musique Mode)

Retailers recognized the power of music merch and have sought to incorporate collaborations to licensed goods into their mix. (IMG: Nirvana at Urban Outfitters, 2023)

There is much that the music merch industry can gain from fashion’s focus on customer desires and retail strategy. (IMG: The Djay Company)

Licensed merch has become a popular revenue stream for iconic musicians and bands. (Img: Urban Outfitters)