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EDM Podcasts
Podcast, History, Business, Creativity Joshua T Williams 10/1/24 Podcast, History, Business, Creativity Joshua T Williams 10/1/24

EDM Podcasts

Explore the world of EDM through some of the current, top podcasts, accessible on your favorite podcast platform. (IMG: Musique Mode graphic)

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Merch Icons in the Wild
Merchandise, History Joshua T Williams 9/17/24 Merchandise, History Joshua T Williams 9/17/24

Merch Icons in the Wild

More great merch found in the wild. These come from Asheville, NC. (IMG: Musique Mode)

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Read the Untold Stories of EDM
History, Books, EDM Joshua T Williams 9/9/24 History, Books, EDM Joshua T Williams 9/9/24

Read the Untold Stories of EDM

Electronic music has a deep and complex history that is just starting to be told, from both those who were apart of the movement and those who critiqued it. (IMG: "Futuromania" by Simon Reynolds)

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More Merch Icons
Merchandise, Vintage, Music Joshua T Williams 8/13/24 Merchandise, Vintage, Music Joshua T Williams 8/13/24

More Merch Icons

More merch icons and music history found at Ten Church Street in Lambertville, NJ . (IMG: Musique Mode)

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The Costs of Fashion-Focused Merch
Fashion, Merchandise, Expertise Joshua T Williams 8/6/24 Fashion, Merchandise, Expertise Joshua T Williams 8/6/24

The Costs of Fashion-Focused Merch

The up front costs of developing a more fashion-focused merch collection can be worth the increase sales and customer engagement. (IMG: Musique Mode)

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Reimagining Merch Retail
Merchandise, Retail, Experience Joshua T Williams 7/30/24 Merchandise, Retail, Experience Joshua T Williams 7/30/24

Reimagining Merch Retail

Enhancing the merch retail experience is low-hanging fruit for artists looking to increase cash flow and deepen fan engagement. (IMG: Musique Mode)

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Merch vs. Fashion
Merchandise, Fashion, Product Development Joshua T Williams 7/23/24 Merchandise, Fashion, Product Development Joshua T Williams 7/23/24

Merch vs. Fashion

Understanding the different between music merch and fashion collections elucidates the require approaches and costs to each. (IMG: Musique Mode)

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Crafting an Identity for Artists
Informational, Branding, Business Joshua T Williams 7/16/24 Informational, Branding, Business Joshua T Williams 7/16/24

Crafting an Identity for Artists

Crafting a strong brand identity allows an artist to build a more meaningful and long lasting relationship with their fans.

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The Rise of DIY Merch
Informational, Business, Merchandise Joshua T Williams 7/9/24 Informational, Business, Merchandise Joshua T Williams 7/9/24

The Rise of DIY Merch

Many artist management companies are seeking to bring their merchandise development in house to create market differentiation and increase revenues. (IMG: Musiue Mode marketplace)

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Merch Buying & MOQs
Informational, Merchandise, Product Development Joshua T Williams 7/2/24 Informational, Merchandise, Product Development Joshua T Williams 7/2/24

Merch Buying & MOQs

Artists have two main options when developing their merchandise strategy. Minimum Order Quantities (MOQs) can play an important role in deciding best approach and profit margins.

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Festival Merch & Experience
Informational, Merchandise, Festivals Joshua T Williams 6/25/24 Informational, Merchandise, Festivals Joshua T Williams 6/25/24

Festival Merch & Experience

Festivals offer the perfect environment for artists to best connect with their fans, but are typically limited to doing so, if they don’t think “outside the box.” (IMG: Musique Mode Osheaga, 2023)

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Cultural Zeitgeist
Informational, Market Trends Joshua T Williams 6/18/24 Informational, Market Trends Joshua T Williams 6/18/24

Cultural Zeitgeist

Music and Fashion are the external representation of a society at a given time, following a lifecycle that begins with the new and strange and ultimately gives way to mass appeal and obsolescence.

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The Artist / Merch Partnership
Informational, Merchandise, Design, Retail Joshua T Williams 6/11/24 Informational, Merchandise, Design, Retail Joshua T Williams 6/11/24

The Artist / Merch Partnership

While many companies now facilitate the music merchandise process on behalf of artists, there is still a disconnect between the product and the retail experience, and little overall innovation and differentiation. (IMG: Musique Mode)

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The Basics of Costing & Pricing
Informational, Retail, Merchandise Joshua T Williams 6/4/24 Informational, Retail, Merchandise Joshua T Williams 6/4/24

The Basics of Costing & Pricing

Finding the balance of cost and price across the full supply chain and logistics operation can alleviate costs and increase profit margins.

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The Self-Perpetuating Myth of Bad Merch
Informational, Merchandise, Retail, Fans Joshua T Williams 5/28/24 Informational, Merchandise, Retail, Fans Joshua T Williams 5/28/24

The Self-Perpetuating Myth of Bad Merch

With very little design and production innovation and an unwillingness to see fans as more multi-faceted, the price and value proposition of merch is out of alignment. (IMG, Musique Mode)

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Merch Icons
Informational, Merchandise, Vintage Joshua T Williams 5/21/24 Informational, Merchandise, Vintage Joshua T Williams 5/21/24

Merch Icons

Collector grade music merch “out in the wild” including Lou Reed, Bauhaus and The Red Hot Chili Peppers (IMG: Musique Mode)

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Rethinking the Customer Journey
Informational, Merchandise, Retail Joshua T Williams 5/14/24 Informational, Merchandise, Retail Joshua T Williams 5/14/24

Rethinking the Customer Journey

Understanding the customer journey and experience (CX) is crucial to truly engaging customers and fans and providing an individualized experience. (IMG: Musique Mode)

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Retailers Look to Music
Informational, Retail, Merchandise, Licensing Joshua T Williams 5/7/24 Informational, Retail, Merchandise, Licensing Joshua T Williams 5/7/24

Retailers Look to Music

Retailers recognized the power of music merch and have sought to incorporate collaborations to licensed goods into their mix. (IMG: Nirvana at Urban Outfitters, 2023)

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The Resurgence of Vinyl
Informational, Vinyl, Merchandise Joshua T Williams 4/30/24 Informational, Vinyl, Merchandise Joshua T Williams 4/30/24

The Resurgence of Vinyl

The vinyl record industry has witnessed a significant resurgence in recent years, driven by a combination of nostalgia, the desire for physical music collections, and the distinct audio quality that vinyl offers. (IMG: Musique Mode)

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The Art of Merchandise Planning
Merchandise, Planning, Retail, Business Joshua T Williams 4/23/24 Merchandise, Planning, Retail, Business Joshua T Williams 4/23/24

The Art of Merchandise Planning

Often decisions about merch are made on an “as needed” basis rather than on a fully realized sell-thru, minimizing return on investment.

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