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Merch Icons in the Wild
Merchandise, History Joshua T Williams 9/17/24 Merchandise, History Joshua T Williams 9/17/24

Merch Icons in the Wild

More great merch found in the wild. These come from Asheville, NC. (IMG: Musique Mode)

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More Merch Icons
Merchandise, Vintage, Music Joshua T Williams 8/13/24 Merchandise, Vintage, Music Joshua T Williams 8/13/24

More Merch Icons

More merch icons and music history found at Ten Church Street in Lambertville, NJ . (IMG: Musique Mode)

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The Costs of Fashion-Focused Merch
Fashion, Merchandise, Expertise Joshua T Williams 8/6/24 Fashion, Merchandise, Expertise Joshua T Williams 8/6/24

The Costs of Fashion-Focused Merch

The up front costs of developing a more fashion-focused merch collection can be worth the increase sales and customer engagement. (IMG: Musique Mode)

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Reimagining Merch Retail
Merchandise, Retail, Experience Joshua T Williams 7/30/24 Merchandise, Retail, Experience Joshua T Williams 7/30/24

Reimagining Merch Retail

Enhancing the merch retail experience is low-hanging fruit for artists looking to increase cash flow and deepen fan engagement. (IMG: Musique Mode)

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Merch vs. Fashion
Merchandise, Fashion, Product Development Joshua T Williams 7/23/24 Merchandise, Fashion, Product Development Joshua T Williams 7/23/24

Merch vs. Fashion

Understanding the different between music merch and fashion collections elucidates the require approaches and costs to each. (IMG: Musique Mode)

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The Rise of DIY Merch
Informational, Business, Merchandise Joshua T Williams 7/9/24 Informational, Business, Merchandise Joshua T Williams 7/9/24

The Rise of DIY Merch

Many artist management companies are seeking to bring their merchandise development in house to create market differentiation and increase revenues. (IMG: Musiue Mode marketplace)

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Merch Buying & MOQs
Informational, Merchandise, Product Development Joshua T Williams 7/2/24 Informational, Merchandise, Product Development Joshua T Williams 7/2/24

Merch Buying & MOQs

Artists have two main options when developing their merchandise strategy. Minimum Order Quantities (MOQs) can play an important role in deciding best approach and profit margins.

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The Self-Perpetuating Myth of Bad Merch
Informational, Merchandise, Retail, Fans Joshua T Williams 5/28/24 Informational, Merchandise, Retail, Fans Joshua T Williams 5/28/24

The Self-Perpetuating Myth of Bad Merch

With very little design and production innovation and an unwillingness to see fans as more multi-faceted, the price and value proposition of merch is out of alignment. (IMG, Musique Mode)

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Retailers Look to Music
Informational, Retail, Merchandise, Licensing Joshua T Williams 5/7/24 Informational, Retail, Merchandise, Licensing Joshua T Williams 5/7/24

Retailers Look to Music

Retailers recognized the power of music merch and have sought to incorporate collaborations to licensed goods into their mix. (IMG: Nirvana at Urban Outfitters, 2023)

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The Resurgence of Vinyl
Informational, Vinyl, Merchandise Joshua T Williams 4/30/24 Informational, Vinyl, Merchandise Joshua T Williams 4/30/24

The Resurgence of Vinyl

The vinyl record industry has witnessed a significant resurgence in recent years, driven by a combination of nostalgia, the desire for physical music collections, and the distinct audio quality that vinyl offers. (IMG: Musique Mode)

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Music Merch: For Collectors
Merchandise, Personal Narrative Joshua T Williams 4/9/24 Merchandise, Personal Narrative Joshua T Williams 4/9/24

Music Merch: For Collectors

A recent visit to a vintage shop uncovered an original Morrissey tee, selling for $500. How much can merch be worth? (IMG: Musique Mode)

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Learning from Fashion
Informational, Retail, Merchandise, Fashion, Collaboration Joshua T Williams 4/2/24 Informational, Retail, Merchandise, Fashion, Collaboration Joshua T Williams 4/2/24

Learning from Fashion

There is much that the music merch industry can gain from fashion’s focus on customer desires and retail strategy. (IMG: The Djay Company)

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Fans as a Monolith
Merchandise, Fans, Business, Informational Joshua T Williams 3/26/24 Merchandise, Fans, Business, Informational Joshua T Williams 3/26/24

Fans as a Monolith

When artists treat their fanbase as a monolithic group, they overlook critical aspects such as fit, cut, silhouette, design details, color choices, and price points.

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Branded Merch, The Evolution
Merchandise, Logos, Printing, Informational Joshua T Williams 3/12/24 Merchandise, Logos, Printing, Informational Joshua T Williams 3/12/24

Branded Merch, The Evolution

Screen printing on apparel became increasingly popular in the 1960s as a tool for the counterculture to express their message. Over time, innovation in printing has led to wider range of printing techniques and an important part of music merch. (IMG: Sex Pistols)

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Rethinking Merch Development
Product Development, Merchandise, Informational, Expertise Joshua T Williams 2/27/24 Product Development, Merchandise, Informational, Expertise Joshua T Williams 2/27/24

Rethinking Merch Development

The music merchandise industry has largely stayed the same for the past 60 years, focused primarily on logos and graphics. It’s a massive missed opportunity. (IMG: Electric Zoo)

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The Evolution of the Tee Shirt: From Undergarment to Fashion Icon
Informational, Merchandise, T-Shirt, Fashion Joshua T Williams 12/19/23 Informational, Merchandise, T-Shirt, Fashion Joshua T Williams 12/19/23

The Evolution of the Tee Shirt: From Undergarment to Fashion Icon

Learn about the evolution of the tee-shirt from an undergarment to all around wardrobe style and veritable brand billboard. (IMG: Vivienne Westwood)

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From Vinyl to Virtual
history, merchandise, music, informational Joshua T Williams 12/5/23 history, merchandise, music, informational Joshua T Williams 12/5/23

From Vinyl to Virtual

Since the gramophone, technological advances led to the rise of more portable and accessible formats from vinyl records in the 1950s ago compact discs (CDs) in the 1980s, and now streaming. (IMG: Rufus du Söl vinyl)

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Music Merch and Fan Loyalty
merchandise, informational Joshua T Williams 11/21/23 merchandise, informational Joshua T Williams 11/21/23

Music Merch and Fan Loyalty

Music ‘merch’ makes the intangible tangible and creates connection and loyalty between artists and fans. (IMG: Electric Zoo 10)

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MERCH REVOLOTUION!
Merchandise, Design, Music, Fashion Joshua T Williams 10/24/23 Merchandise, Design, Music, Fashion Joshua T Williams 10/24/23

MERCH REVOLOTUION!

Musique Mode is revolutionizing the music merchandise industry with a unique system of designs that are fully customizable by each artist. (IMG: Musique Mode)

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Licensed Music Merchandise: From Bands to Brands
business, informational, merchandise Joshua T Williams 10/10/23 business, informational, merchandise Joshua T Williams 10/10/23

Licensed Music Merchandise: From Bands to Brands

Licensed merch has become a popular revenue stream for iconic musicians and bands. (Img: Urban Outfitters)

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