Rethinking the Customer Journey
Understanding the customer journey and experience (CX) is crucial to truly engaging customers and fans and providing an individualized experience. (IMG: Musique Mode)
Retailers Look to Music
Retailers recognized the power of music merch and have sought to incorporate collaborations to licensed goods into their mix. (IMG: Nirvana at Urban Outfitters, 2023)
The Art of Merchandise Planning
Often decisions about merch are made on an “as needed” basis rather than on a fully realized sell-thru, minimizing return on investment.
Learning from Fashion
There is much that the music merch industry can gain from fashion’s focus on customer desires and retail strategy. (IMG: The Djay Company)
Merch retail: The Ultimate Letdown
While music merch has become more important than ever, the experience of buying has stayed largely the same—and as bad as ever. (IMG: Musique Mode)